Exquisite elegant corporate culture PPT template

This is a set of exquisite and elegant corporate culture PPT template, the first PPT template network provides free download for slideshow templates.

This PPT template is a detailed overview of the corporate culture, is a set of very useful within the enterprise to enhance the series of teaching materials, PPT template content on the corporate culture in all aspects of a detailed overview of the design of the PPT diagram, PPT charts, and Character illustrations, the world earth and other PPT background pictures, so that the whole set of materials more vivid, the specific text reads as follows:

Corporate Culture Overview:

1, why should understand the corporate culture?
2, in the end how to understand the corporate culture?
3, the composition of corporate culture is?
4, how to carry out corporate culture construction?

First, culture and corporate culture

Why the Chinese New Year, no matter how hard, have to go home and family reunion?
This is our cultural tradition

Why do many people like to drink cola, wear cowboy, watching movies in Europe and America?
- it is because they like the culture of Europe and the United States.

Why are China, Japan, Korea, and Vietnam all share common traditional festivals?
- it is because we are in the common Chinese culture circle

Why southerners like sweet and fresh, northerners like salty and spicy?
- it is because we have a different food culture.

"Many of the history can only cultivate a little bit of tradition, many many traditions can cultivate a little culture." "Culture" was first seen in the end of the Warring States period, "Yi Chuan" Astronomy, to observe the time change; view of humanities, to become the world. " After the Western Han Dynasty Liu Xiang in his book "said Court" in the combination of "culture". Such as "the saints of the rule of the world also, the first German and then force." Where the martial arts, for the negative also. Culture does not change, and then add punish. "
Thus, we see that in the Chinese system, the original meaning of "culture" is "cultural and educational", it represents the cultivation of human nature, moral education, this is the scope of spiritual areas. With the change of time and space, and now "culture" has become a rich connotation, broad extension of the multi-dimensional concept.
At the end of the nineteenth century, Western thought came, and the translator used the term "culture" to describe the word Culture, and the term "culture" in Latin and Middle English refers to the meaning of cultivated land, one. Because the culture of cultivation and kind of crops, must be hard work, in order to obtain fruit.
There are a lot of arguments about the definition of "culture", and the various factions have different definitions. The main reason is that the definition of "culture" is diverse and its content is rich and varied; so far, there have been as many as 200 definitions (from 1871 to 1951 there are 164 definitions). Thus, the definition of "culture" itself becomes an interesting, controversial academic phenomenon.

Culture is the unique creation of human beings that are different from other animals, including all the fruits of human creation - material and spiritual outcomes. Everything that is purely natural can be called culture.
Generalized culture: the sum of material wealth and spiritual wealth created by mankind in the development of social history. Narrow meaning: refers to the spiritual wealth, including religion, faith, customs, moral sentiment, academic thought, literature and art, science and technology, various systems.

company culture:
"Culture" is the reality of human society, "corporate culture" is the reality of all enterprises. "Corporate culture" is the whole social culture in the "subculture" or "subculture."
Any business is a culture, there is no culture of the organization. Measure the standard of corporate culture, only a significant degree, the pros and cons and reality, rather than yes or no.
As long as there are people, their behavior constitutes a certain culture. When you enter a business, you will feel the business of an atmosphere, this atmosphere formed a corporate culture. In terms of business, corporate culture is everywhere, just turn a blind eye, or fragmented fills.

【Definition】 Corporate culture is the sum of a series of concepts, systems, codes of conduct and material representations that collect and enjoy the values ​​of all the members of the enterprise in production, operation and management.
Corporate culture theory as a new management thought, is the 20th century, the early 80s first appeared in the United States. It is the American scholar for the 20th century, 70 years in the international economic competition, the competitiveness of US companies deteriorating, and Japan's aggressive business situation, the United States and Japan to conduct a comparative study of business products.

The role of corporate culture:
① cohesion function. Corporate culture can form a strong cohesion, that is, we often say "twisted into a rope", "effort to a place to make."
② guidance function. Enterprise vision, mission, values ​​and entrepreneurial spirit, can provide enterprises with long-term significance, a larger range of the right direction for enterprises in the market competition in the basic competitive strategy and policy formulation to provide the basis.
③ incentive function. Corporate culture formed within the enterprise's cultural atmosphere and value-oriented to play the role of spiritual incentives.
④ brand function. Excellent corporate culture, for the promotion of corporate brand image will play a huge role. Unique excellent corporate culture can produce a huge brand effect. Such as GOOGLE culture.

The strength of the country lies in the economic and economic prosperity lies in the enterprise, the enterprise is prosperous lies in the management, and management is the culture. Determine a person, a business, a country and a nation can be strong, whether the core element of success is his software, not his hardware. The so-called software, for a business, refers to the business philosophy and business practices and other intangible elements of the corporate culture.

Second, the misunderstanding of corporate culture

Corporate culture, as a professional course in business administration and marketing, is a management discipline and an important part of management theory. But China's corporate culture research still remain in the shallow stage, the Chinese corporate culture research seriously lagging behind the practice of Chinese corporate culture development.
Corporate culture in China is still a new thing, in the process of exploring innovation can not help but there are many problems and shortcomings, there are many errors in the understanding.
What is the misunderstanding of corporate culture?
1, that corporate culture is the cultural and sports activities;
2, that corporate culture is the slogan;
3, that corporate culture is the corporate logo;
4, that corporate culture is the boss culture.

Third, the level of corporate culture composition (the highest level of market competition is the cultural competition!)

(A) spiritual layer / concept layer
Mainly refers to the basic concepts, values, professional ethics and spirit of the leaders and employees of the enterprise. It is the core and soul of the corporate culture. It is the foundation and reason for forming the material and institutional layers of the corporate culture. Also known as the concept layer. Core concept system
2. External business philosophy 3. Internal management philosophy

Third, the composition of corporate culture

(A) spiritual layer / concept layer - for example
Business philosophy example: Haier business philosophy - enterprise modernization, market globalization, business scale.
Examples of entrepreneurial spirit: Haier spirit - dedicated to serve the country, the pursuit of excellence.
Enterprise ethics example: Hu Qing Yu Tang pharmacy - quit: mining business really, repair fine; medicine relationship life, especially must not be bullied

(B) the system of culture
Refers to the general characteristics of the various rules and regulations, codes of ethics and codes of conduct which have the characteristics of the corporate culture, and the corporate rules that have been formed within the enterprise for a long time. It reflects the "rules of the game" organized by specific enterprises and has the effect of transforming spiritual culture into material culture Features. General system
2. Special system 3. Enterprise custom
(3) material layer culture
Material layer can be called the object layer, is the embodiment of corporate culture, is the creation of enterprises to see, tangible intuitive material culture, reflecting the corporate image of mass communication.

1. Enterprise appearance 2. Product characteristics, style, appearance, packaging 3. Technical process equipment characteristics 4. Enterprise monument

Fourth, the construction of corporate culture steps

Building a corporate culture "is" building a good corporate culture, "the abbreviation, corporate culture is to enhance the overall quality of the enterprise system engineering, is a business development to a certain stage of the inevitable requirement is to enhance the core competitiveness of enterprises is the key.

1. The first step inventory (identification and diagnosis)
2. The second step design (refining and upgrading)

3. The third step landing (communication and promotion)

The first step inventory (identification and diagnosis)
Corporate culture identification: identification of existing culture: can be in accordance with the material layer → system layer → the spirit of the order can be identified:
① material environment (green environment, buildings, offices, signs and publicity slogans, etc.);
② staff of the instrument, the spirit of style, working conditions, work atmosphere;
③ technical level, products and equipment;
④ strategy, organization and rules and regulations;
⑤ oral description of corporate culture and written material;
⑥ fine tradition, example people, model deeds;
⑦ customs, rituals, cultural and sports activities.
Corporate culture diagnosis: diagnosis of problems: cultural diagnosis to do is to enhance the direction of business competitiveness (or improve the direction), to determine the current corporate culture in the concept and behavior and other aspects of the gap. Such as: a variety of ideas is not reasonable, is not suitable for the future development needs of enterprises (can promote the competitiveness of enterprises to enhance) Business image, system and behavior and business to reflect the values, ideas, entrepreneurial spirit is not consistent?

The second step design (refining and upgrading)
Enterprise culture refinement: the refinement of the existing outstanding cultural elements: system summary, mining, refining the existing corporate culture and resources advantages; not map once and for all, perfect, but realistic and objective, practical and useful.
Enterprise culture upgrade:

First, with the company's strategic development contrary to the removal of cultural elements: cultural construction is the original culture of "abandonment and innovation" process. To look at the existing culture, to figure out what does not meet the company's future development needs, which with the company's future development consistent with the promotion of excellent, remove the bad.
Second, to adapt to market competition Import advanced cultural elements: in line with the requirements of future competition to meet the enterprise to achieve "strategic implementation" needs for enterprises to introduce new cultural elements, the construction of market competition, strategic change in the new culture.