Enterprise Strategy Management PPT Download

Enterprise middle and senior leadership training PowerPoint: corporate strategy management PPT download;
PPT Author: commoner son;

Enterprise Strategy Management PPT Content:
1 Corporate strategy overview;
2 Strategic Management Overview;
3 strategic management process;

1 Corporate Strategy Overview:
The first section of what is the strategy, the strategy comes from the military, the ancient name "strategy", refers to the overall planning and strategy of war. In China, the term strategy is long history, "war" refers to the war, slightly refers to the "strategy". "Sun Tzu" is considered to be the earliest China's war on the overall planning of the works. The term "strategy" is now extended to the political and economic fields, and its meaning evolved into a general, holistic, left-wing strategy, program and response. From this point of view, Zhuge Liang's "Longzhong" is a very representative of China's strategic case.
Strategy is: refers to the organization in order to achieve long-term survival and development, comprehensive analysis of the internal conditions of the organization and the external environment based on a series of overall and long-term plan. Popular understanding: strategy is to do the right thing (tactics: right to do things).
The strategy has the following characteristics:
Global: The vision and program of action for organizational development must be determined from the perspective of the organization as a whole.
Long-term: the focus of the strategy is the future of the organization, is to seek the organization's long-term development and long-term interests.
Programmatic: strategy is a general and guiding provisions, is the organization of action program.
Objectivity: the establishment of the strategy must be based on an objective analysis of internal and external environment on the basis of.
Competitive: An important purpose of the strategy is to win the game in the competition, win the market and customers.
Risk: The strategy focuses on the future, but the future is full of uncertainty, will inevitably lead to a strategic plan with a certain risk.
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2 Strategic Management Overview:
The first section of what is the strategic management: corporate strategic management is the senior management of enterprises for the long-term survival and development of enterprises in the full analysis of internal and external environment, based on the identification and selection of effective strategies to achieve goals, and strategy into practice , Control and evaluation of a dynamic management process.
Corporate strategy is essentially a "plan or program" of the enterprise; and strategic management is the formulation, implementation and control of the "plan or plan" of the enterprise. Strategic management is equivalent to the individual's "career planning", for individuals, can be "busy meaningful, busy on the idea" to prevent inadvertently into the "too busy to work time thinking" or "thinking too No time to work "self-growth trap.
Strategic management is known as the "biblical" operation of the business enterprise. The strategic management program is the MBA and MPA, the Master of Business Administration and Master of Public Administration, and the "Retained Program" in most modern manager training programs. Many of the enterprise management team to use the core theory of strategic management for their own enterprises at the helm escort.
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3 strategic management process:
Four links: strategic analysis → strategy development → strategy implementation → strategic evaluation / control. The four stages of the strategic management process are interrelated, cyclical, continuous improvement of a process.
【Question】 Why should the environment be analyzed? A: The environment, the stage also. Environment is the background of business activities, the environment is the starting point of business strategy, basis and constraints, the most important thing is to adapt to the environment, conform to environmental changes. Knowledge of the time for Junjie, profits from the environment, the risk comes from the environment, the environment is our living space, the environment determines our development direction.
Strategic analysis refers to the analysis of key factors that affect the present and future survival and development of enterprises, which is the first step in strategic management. The purpose of strategic analysis is to find out the external opportunities and threats of enterprise development, the advantages and disadvantages within the enterprise through the analysis of the external environment and the internal environment of the enterprise, and carry out the idea of ​​avoiding weaknesses and improving the competitive advantage. By studying the external environment, the company determines: what they might choose to do; by studying the internal environment, the company determines: what they can do.